JOURNAL OF STRATEGIC INNOVATION AND SUSTAINABILITY
Corporate Social Responsibility and Organizations Innovation Strategy
Author(s): Edgar Bellow
Citation: Edgar Bellow, (2012) "Corporate Social Responsibility and Organizations Innovation Strategy," Journal of Strategic Innovation and Sustainability, Vol. 8, Iss. 2, p. 37 - 45
Article Type: Research paper
Publisher: North American Business Press
Abstract:
In investigating the issues related to innovation and CSR, the 4CR multi-dimensional corporate
responsibility perspective is reviewed. The research question is from this conceptual model, how can
innovation and CSR be, related for innovative organizations? This paper will investigate Lekkerker's
theory that there are six types of CSR and innovation, and Doane's contention that in today's business
environment, CSR and innovation do not really exist. A new model of CSR, the Corporate Sustainability
and Social Responsibility for Innovation and creativity (CSSRIC) Model, is proposed. This model
represents a value chain for sustainable, socially responsible, ethical corporate governance emphasizing
innovation and creativity.
